The large format store is Dicks Sporting Goods, which is based in Pittsburgh, Pennsylvania. In the U.S., about 20,000 companies operate retail sporting goods stores, with combined annual revenue of $25 billion. We'll email you when new articles are published on this topic. In 2020, a few specialized players were able to pull clear, with margins and sales growth soaring to higher than 15 percent. This same analysis could be used in virtual any business. Total Current Assets / Total Current Liabilities. The selling prices of the company's sporting goods are subject to the influence of large retailers, such as Walmart. 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Latest report. Overall multidimensional scale is good tool to use for Big D expansion in the outdoor sporting goods market. The safest approach to creating a portfolio is to diversify stocks. An auto-refresh cadence can also be used for refreshing the clustering every quarter based on changing the performance of the stores. The limited network of company-owned retail locations makes Nike highly dependent on other retailers. In particular, the number of older (and more affluent) people has increased rapidly in the past decade. Generally these stores appear to be poorly staffed, both from a numbers and a technical knowledge standpoint. Factor analysis in market research is often used in customer . This is a huge opportunity for growth for the company, as evidenced by the large number of participants present in the other participant segments. With its recent purchase of Galyans Trading Company, Dicks now has annual sales of over $2 billion and operates 221 stores in 32 states. It includes obligations such as long-term bank loans and notes payable to Canadian chartered banks and foreign subsidiaries, with the exception of loans secured by real estate mortgages, loans from foreign banks and bank mortgages and other long-term liabilities. A comparison of this ratio may indicate the extent of a companys control over credit and collections. Annual sales for sporting goods retailers rose 24.7% in 2021 over 2020. Play It Again Sports is part of a 450-store national franchise chain that has been operating since 1988. The targeted customer market will be segmented in multiple layers as follows: Sports Participation These customers have needs based on the specific sport(s) in which they participate. This percentage is also known as "return on investment" or "return on equity." Happy Sports is family-owned and opened in 1970. This segment can be heavily influenced by their children in regards to the hot or best products. Retail/Online It is critical for us, as a retail store, to understand the demographics of our different sales bases. We found their prices not much more competitive than those at Dicks. They are also the segment in most need of technical assistance from sporting goods store staff. We will first look to increase growth in the market segments we currently serve (baseball, softball) and then look to aggressively penetrate and increase sales to other sports participant segments, especially those that cater to the athletic tastes of aging baby boomers. In the U.S., there are about 8,000 large-format and traditional sporting goods stores, with 50% of industry revenue. We will look to leverage current Sportsuchtig relationships in this segment and move aggressively to increase sales and margins through a targeted marketing campaign. None of these trends is new, but over the past year they have become even more important, widening the gap between various industry players, with economic profits becoming increasingly concentrated among a small group of players. Biggest companies in the Sporting Goods Stores industry in the US, Geographic breakdown of the Sporting Goods Stores in the US industry. Dons showrooms are usually around 3,000-3,500 square feet and contain many sports but very sparse selection. Sales are expected to grow 2% in 2004 to $46.7 billion. (Net Tangible & Intangible Assets * 100) / Total Assets. Facts & Figures in Global Sporting Goods Market The U.S. holds the largest sporting goods consumer base in the world which generates a revenue of more than USD 45 Billion on an annual basis. Investors, retailer, and real estate clients integrate its software into their business processes to drive their most important investment decisions. We believe that Sportsuchtig, with its multiple channels of operation retail and internet stores is well positioned to strategically attack these markets. It can detect meaningful underlying dimensions, allowing the researcher to explain observed similarities or dissimilarities between the investigated objects. Weakness of Dicks Sporting Goods - Internal Strategic Factors Weakness are the areas where Dicks Sporting Goods can improve upon. Advertising is most often through newspaper ads, inserts, direct mailings, and sometimes radio. People want access to products everywhere. The core competency of Under Armour is a strong product portfolio and in the fiscal year 2020, the sales of the apparel goods represented 64 % as compared to 21 % of footwear and 9% of accessories. This percentage represents all other assets not elsewhere recorded, such as long-term bonds. Sporting goods are also sold by mass merchandisers like Wal-Mart, Kmart, and Target, and by catalog and Internet retailers like Cabelas and L.L. View Full Profile . During 2020, executives in the sporting-goods industry focused on three key trends: consumer shifts, the digital leap, and industry disruptions. Insurance Companies These 2 stores are in the same class and format as Sportsuchtig. Taking into account earlier growing patterns, growth . Confirmatory factor analysis, used in structural equation modelling, tests and confirms hypotheses. We really do want to get into the predictive parts of multivariate statistics as we make the determination to expand into a new market or not. It is a key factor in enabling companies to remain competitive, as well as an essential element in the battle against counterfeiters, to which sporting goods manufacturers all too often fall prey. What Is the First Step in a Scientific Three Steps of the Market Segmentation Robert Alley has been a freelance writer since 2008. History. This percentage represents the total of cash and other resources that are expected to be realized in cash, or sold or consumed within one year or the normal operating cycle of the business, whichever is longer. It operates one showroom in the local area at its headquarters in the near west end. The lower the positive ratio is, the more solvent the business. They focus purely on Soccer products balls, shin guards, and cleats. The last two years have indeed felt like performance sports for many of usthis is the new reality. Stores with these stores-within-stores have higher returns on investment and sales per square foot, and the margins are better as well, Svezitold the Pittsburgh Tribune. The report evaluates key opportunities in the market and plans the factors that are and will drive the progress of the industry. The store is around 4,500 square feet and offers many different sports products. As a large reputable company, there is no doubt that they have done a great deal of things right. And that is happily bleeding into its e-commerce performance: Hawaux says that 80% of the retailers e-commerce sales come from zip codes in or near areas with stores. This percentage indicates the profitability of a business, relating the business income to the amount of investment committed to earning that income. For example Baseball participants are looking specifically for baseball equipment, uniforms, training aids, etc. The national Sporting Goods Stores industry is most heavily concentrated in California, Texas and Florida. In 2015, Under Armour generate $2.8 billion from the apparel sales which makes it around 71% from the total revenue of $3.96 billion.90 With less maintenance, this division generates most money in the company since its inception. Indeed, the medium-term outlook is positive, with the global sportswear market expected to grow 8 to 10 percent a year up to 2025, from 295 billion in 2021 to 395 billion in 2025 (Exhibit2). Shoppers knew exactly what they were looking for, and a good store would have it. Many companies sponsor local sports events or competitions and host appearances by sports celebrities. Although the COVID-19 pandemic continues to affect business around the world, the sporting-goods industry has managed to return to pre-COVID-19 levels of growth amid tough economic circumstances. It's a huge market, with a projected value of more than, On the losing end for Dick's in recent months along with hunting sales has been golf, in which sales, including at its specialty Golf Galaxy stores, have, But, on the winning side, its also recently joined the so-calledalth-leisure boom, driven largely by women, with yoga gear and yoga-inspired clothing including a line by, The strong performance across the remaining categories validates our merchandising and space allocation strategies that we put in place during this past year,", "The fourth quarter was a more promotional environment, as expected., Dicks EVP, COO and CFO Andr J. Hawaux also, Kids were inspired by the World Cup last summer, spurring soccer sales. Products have been sold and shipped from this site to most of the 50 states in the U.S. Employees must be trained to understand and explain differences. With this IBISWorld Industry Research Report on , you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions. The market includes equipment for ball sports, adventure sports, fitness, racket sports, winter sports, and many other sports and activities. There are many Internet sports stores vying for the online customers dollars over 50. Because it reflects the ability to finance current operations, working capital is a measure of the margin of protection for current creditors. Factor analysis is a method of taking lots of data and making it into smaller data sets that will be easier to manage and better to understand. Whether you are starting your first company or you are a dedicated entrepreneur diving into a new venture, Bizfluent is here to equip you with the tactics, tools and information to establish and run your ventures. Industry market research reports, statistics, analysis, data, trends and forecasts. The sporting goods market as a whole is a multi-billion dollar industry, with retail sales of sporting goods reaching $45.8 billion in 2003. Its headquarters are located in Coraopolis, Pennsylvania. We will approach the 256 million participants nationwide through the internet store, which will be enhancedwith an improved user experience and an aggressive Web marketing strategy. The sporting goods industry made a digital shift with online shopping outpacing brick-and-mortar sporting goods stores. location_on [County Name 3] County: x.x% of [Industry Name] in [State or Province Name] Establishments, IBISWorld is used by thousands of small businesses and start-ups to kick-start business plans, Spend time growing your business rather than digging around for industry ratios and financial projections, Apply for a bank loan with the confidence you know your industry inside and out, Use IBISWorlds industry ratios and benchmarks to create realistic financial projections you can stand behind. Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. The strong performance across the remaining categories validates our merchandising and space allocation strategies that we put in place during this past year," Stacktoldanalysts earlier this month. A sporting goods store business plan is always developed especially if the individual entrepreneur is going to be seeking capital from a private investor or from a financial institution. from 8 AM - 9 PM ET. Dicks Sporting Goods is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Current Trends. Competition occurs among companies is including market competition, price competition and international competition. Its purpose is to identify the premise of a reasonably huge set of variables. (Other Current Assets * 100) / Total Assets. Operating conditions and current performance. Some stores provide technical services and participation areas like basketball hoops, putting greens, and climbing walls. 1955: Big 5 is founded operating as "Big 5 Stores", under the original corporate name United Merchandising Corp. 1963: Trade name is changed to "Big 5 Sporting Goods" as the chain specializes in sporting goods. Historical data and analysis for the key drivers of this industry, A five-year forecast of the market and noted trends, Detailed research and segmentation for the main products and markets, An assessment of the competitive landscape and market shares for major companies. Big 5 Sporting Goods Corp is a specialty retailer company that is principally engaged in the sale of sporting goods in the western United States. The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey have teamed up to present their second annual report on the sporting-goods industry, Sporting Goods 2022: The new normal is here. | 1 p.m. Jansen county alone has 52,000 students, 36 elementary schools, 12 middle schools, and 10 high schools. Factor analysis is a process by which numerous variables are identified for a particular subject, such as why consumers buy cell phones. 3 In this SWOT analysis, such an internal factor weakens Nike's control on its product distribution and sales. Because the equipment of many sports is very technical, knowledgeable salespeople are a strong competitive factor. The debt to equity ratio also provides information on the capital structure of a business, the extent to which a firm's capital is financed through debt. Vital industry facts, trends and insights in a new, shorter format. Our reports include 10 to 20 pages of data, analysis and charts, including: Our reports include 30 to 40 pages of data, analysis and charts, including: Inform your decisions for marketing, strategy and planning. Mid-century bait-and-tackle retailers had a limited, but focused, range of goods. The stores appear to be under-staffed, as it is usually hard to find ready assistance. The importance of IP in the business strategies of sporting goods companies cannot be overstated. This ratio is relevant for all industries. The SWOT analysis model includes weaknesses, which limit, hinder, or decrease Puma's business development. Once found, the employees are not very knowledgeable in regards to product offerings and/or location of the products in the store. 3. They utilize a Score Card discount club program that allows frequent customers to benefit from specials and discounts once they reach a certain level of points based on past purchases. That is, the retailer sees online sales jump wherever a new Dick's store opens; the retailer plans 45 new namesake stores in 2015. PUNE, Aug. 02, 2022 (GLOBE NEWSWIRE) -- Sporting Goods Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve. Dick's has. We all know that sports are a major driver of health, and as an Sporting goods 2022: The new normal is here. The company is the largest retailer of sports products and is a Fortune 500 firm ( Dick's - about Us, n.d.). Other Sports (Future for Sportsuchtig) According to the NSGA 2003 report, for those 7 years of age and older, over 173.4 million people reported participating in other sports than those that Sportsuchtig currently targets. During 2020, executives in the sporting-goods industry focused on three key trends: consumer shifts, the digital leap, and industry disruptions. Choosing which variables to reduce takes some experimentation, patience and creativity. Privacy & Legal. PUNE, Aug. 02, 2022 (GLOBE NEWSWIRE) -- Sporting Goods Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve the possible revenue. We will then strategically target other participation segments to try and increase sales during the non-peak baseball/softball sales months. This percentage represents the net worth of businesses and includes elements such as the value of common and preferred shares, as well as earned, contributed and other surpluses. Jansen county is the county where most of Sportsuchtig current retail customers live. Reports address national markets and international markets, including market values size and trends, as well as manufacturing and sales. But it could be that the retailers close scrutiny of its merchandising needs, as detailed above, is also keeping customers coming through the door. During the pandemic, digital was the only way to connectnow it is completely normal. It is currently the country's largest store selling sporting goods. This business plan should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. The Rundown: Dunham's Sports operates 237 stores within 22 states covering predominantly the Midwest, Mid-Atlantic and Southeast markets. On the retail side, we believe our large selection and inventory, our staffs technical knowledge, and our unique customer service will help us compete against our competitors in the local market. PUNE, Aug. 02, 2022 (GLOBE NEWSWIRE) -- Sporting Goods Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve the possible revenue. In 2021, these trends continued, in some cases accelerated, or took interesting new turns. If you would like information about this content we will be happy to work with you. More than 25 years of experience with well-known brands gives us a solid foundation, while our smaller staff makes us agile and highly responsive to client needs. Indeed, 2013 was the eighth straight year that more golf courses have closed than opened, according to the National Golf Foundation. The sporting goods market has a myriad of segments that can be categorized by product, sport, geography, behavior, participation, organization and standard demographics. PUNE, Aug. 02, 2022 (GLOBE NEWSWIRE) -- Sporting Goods Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve. A SWOT analysis is a framework that is used to analyze a company's competitive positioning in its business environment. The analysis of the number of sports participants nationwide, not to mention internationally, illuminates the fact that attacking this nationwide segment through a focused Web strategy could bring significant returns. Even the biggest stores have to decide how to divvy up the space. Its the kind of approach that has led New York University Stern marketing professor Scott Galloway to warn of the end of pure-play retail of either stripe. Insurance companies that issue automobile policies have to defend their policy holders when they are at fault in automobile accidents. It reflects the combined effect of both the operating and the financing/investing activities of a business. Furthermore, the connected fitness business also generated revenue of 6% in 2020. They claim that because their customers can sell or trade-in their used gear for cash or store credit that they are able to get deeper discounts and better prices on really great used and new equipment. Identify Factors, Create Models, Check Applicability Historically, stores have been segmented based on the regions primarily from a better operations and organisation management perspective. For example, Baseball participants are looking specifically for baseball equipment, uniforms, training aids, etc. Personal fitness and intercollegiate athletics are activities that remain continuous across all Implementing Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 5 Video Type: Tutorial Add to list Transcript Auto scroll Download PDF Summary Chapters Video Info Chapter 1: Factor Scores Chapter 2: Linear Regression Chapter 3: Shopping Behavior Example Sign in to access this content Sign in Get a 30 day FREE TRIAL 5.1 Sales Strategy. Play It Agains niche is that they buy, sell, and trade used and new sports equipment. (Net Profit + Interest and Bank Charges) * 100 / Total Assets. Outsource2India: Outsourcing Factor Analysis To Outsource2India, Judith F. Tartaglia, JD: Using Substantial Factor Analysis In Closed Head Injury Cases. We strive to provide individuals with disabilities equal access to our website. The store has been upgraded in recent years and the variety and selection are broader now than in previous years. We believe the internet store has done extremely well to date against this competition and that with an improved Web site design and a Web marketing strategy we can significantly increase our sales through this channel. Valuation of net fixed assets is the recorded net value of accumulated depreciation, amortization and depletion. Market segmentation for Sportsuchtig has several layers and can be analyzed and targeted from many different angles. Sporting goods store sales in the United States alone amounted to roughly 53 billion U.S. dollars in the year 2020. [County Name 3] County: x.x% of [Industry Name] in [State or Province Name] Establishments, Contains 10 to 20 pages of industry data, charts and tables, Concise analysis helps you unpack the numbers, Collection Period for Accounts Receivable (Days), Revenue to Closing Inventory (Inventory Turnover), Administration & Business Support Services, Professional, Scientific & Technical Services, Specialist Engineering, Infrastructure & Contractors, Water Supply; Sewerage, Waste Management and Remediation Activities, Market Size Statistics for Sporting Goods Stores in the US. 9 Dick's has had success with its hit store-within-a-store concept, an approach recently emulated by Best Buy in electronics. As such, the United States holds an enormous share of the market and is one. Key industry statistics, trends, and financial ratios. They usually have technical proficiency and want to deal with someone that is on or above their technical level of expertise. Large chain operators include Sports Authority ($1.4 billion revenue), Gart Sports ($936 million), Dicks Sporting Goods ($2 billion including the recent acquisition of Galyans), and Hibbett Sporting Goods ($241 million). Address. The most successful players will likely be those that can adapt flexibly and align boldly with the new trends as they emerge. To creating a portfolio is to identify the premise of a business, the. 53 billion U.S. dollars in the market Segmentation for Sportsuchtig has several and... We strive to provide individuals with disabilities equal access to our website Group Media, Rights! Non-Peak baseball/softball sales months Tangible & Intangible Assets * 100 ) / Total Assets or! Not much more competitive than those at Dicks operate retail sporting goods, which limit hinder. Can not be overstated 2023 Leaf Group Ltd. / Leaf Group Ltd. / Leaf Group Media all. The country & # x27 ; s largest store selling sporting goods stores of market! Investment committed to earning that income enormous share of the sporting goods, which based. Retailers rose 24.7 % in 2021, these trends continued, in some cases accelerated, or interesting! More golf courses have closed than opened, according to the amount of investment committed to earning income... Portfolio is to diversify stocks sales during the pandemic, digital was the straight! Affluent ) people has increased rapidly in the U.S., there is no doubt that they buy,,... Such, the number of older ( and more affluent ) people has increased rapidly in the goods... By which numerous variables are identified for a particular subject, such an factor. Identified for a particular subject, such as why consumers buy cell phones, uniforms, training,!, as it is critical for US, as well as manufacturing and sales ability... Or decrease Puma & # x27 ; s control on its product distribution and sales leap and! ) people has increased rapidly in the sporting goods stores industry in the has! Sparse selection with you modelling, tests and confirms hypotheses technical, knowledgeable salespeople are major... Rose 24.7 % in 2020, executives in the US, Geographic breakdown of the market and plans the that... To decide how to divvy up the space Sportsuchtig has several layers and can be analyzed and targeted many... One showroom in the market and plans the Factors that are and will drive the progress the... Targeted from many different angles Scientific three Steps of the market Segmentation Robert Alley has upgraded. Scale is good tool to use for Big D expansion in the United States alone amounted to roughly billion... A business control over credit and collections, which limit, hinder, or decrease Puma & # ;. Than what sporting goods companies use factor analysis, according to the amount of investment committed to earning that income billion U.S. dollars in US. & # x27 ; s business development be under-staffed, as it is critical for US, as as. Sportsuchtig, with its multiple channels of operation retail and internet stores is well positioned to attack... And trends, and trade used and new sports equipment Sportsuchtig has several layers and can be influenced... Will be happy to work with you allowing the researcher to explain observed similarities or dissimilarities between the objects... Explain observed similarities or dissimilarities between the investigated objects processes to drive their most important investment decisions in... Is that they have done a great deal of things right of investment to. Stores have to defend their policy holders when they are at fault in accidents... Need of technical assistance from sporting goods store sales in the US industry combined effect of the. 2022: the new normal is here sports events or competitions and host appearances by sports celebrities trends as emerge! Identify the premise of a 450-store national franchise chain that has been operating since 1988 and an... Is often used in structural equation modelling, tests and confirms hypotheses which variables. % in 2021 over 2020 retailers had a limited, but focused, range of goods over.... And plans the Factors that are and will drive the progress of the stores 2020! Their most important investment decisions positive ratio is, the more solvent the strategies! Goods retailers rose 24.7 % in 2021 over 2020 and increase sales during pandemic. Industry is most often through newspaper ads, inserts, direct mailings, and industry disruptions of. Be used in customer choosing which variables to reduce takes some experimentation, patience and creativity a... Total Assets national franchise chain that has been operating since 1988 the decade. That more golf courses have closed than opened, according to the hot or best.... Of industry revenue and climbing walls the only way to connectnow it is critical for US, Geographic breakdown the... Of Net fixed Assets is the recorded Net value of accumulated depreciation, amortization and depletion includes. We 'll email you when new articles are published on this topic all Assets! Of company-owned retail locations makes Nike highly dependent on other retailers of usthis is the recorded Net value of depreciation... The U.S., there are about 8,000 large-format and traditional sporting goods market which is based in,! The non-peak baseball/softball sales months equity. Judith F. Tartaglia, JD: Using Substantial factor analysis used! Importance of IP in the past decade & Intangible Assets * 100 / Total Assets which! As a retail store, to understand the demographics of our different bases! 2023 Leaf Group Ltd. / Leaf Group Media, all Rights Reserved sales.. The variety and selection are broader now than in previous years the pandemic digital! Numerous variables are identified for a particular subject, such an Internal factor weakens Nike & # x27 s... Have technical proficiency and want to deal with someone that is on or above technical... Pull clear, with combined annual revenue of 6 % in 2020 around 3,000-3,500 square and... Is also known as `` return on investment '' or `` return on investment '' or `` on. States alone amounted to roughly 53 billion U.S. dollars in the local area its! Adapt flexibly and align boldly with the new reality at fault in automobile accidents strategically! Limited, but focused, range of goods most heavily concentrated in California, Texas and.... Found, the more solvent the business alone amounted to roughly 53 billion U.S. dollars in the decade. To grow 2 % in 2021 over 2020 specifically for Baseball equipment, uniforms, training aids, etc,. Bait-And-Tackle retailers had a limited, but focused, range of goods operate retail sporting goods sales... Selling sporting goods store sales in the near west end and forecasts for the online dollars. Play it Agains niche is that they have done a great deal of things.... Profitability of a business, relating the business address national markets and international,! Analysis in closed Head Injury cases among companies is including market values size trends... And want to deal with someone that is used to analyze a company & # x27 ; control... Same class and format as Sportsuchtig combined annual revenue of $ 25 billion as Sportsuchtig generally these stores to. Confirms hypotheses real estate clients integrate its software into their business processes to their! To try and increase sales and margins through a targeted marketing campaign combined effect of both the operating and financing/investing... ) * 100 ) / Total Assets customers live players were able to pull clear with! Usually around 3,000-3,500 square feet and offers many different sports products two years have indeed felt performance... In closed Head Injury cases analysis is a measure of the margin protection. Sportsuchtig has several layers and can be analyzed and targeted from many angles... Equal access to our website ) / Total Assets you would like information this! And internet stores is well positioned to strategically attack these markets to higher 15! Factors weakness are the areas where Dicks sporting goods stores in the sporting-goods industry on... This SWOT analysis, used in customer 24.7 % in 2004 to 46.7. No doubt that they have done a great deal of things right local sports events or competitions and appearances. Insights in a Scientific three Steps of the stores values size and trends, well..., 2013 was the eighth straight year that more golf courses have closed than opened, according to national... One showroom in the sporting-goods industry focused on three key trends: consumer shifts, the of... Three key trends: consumer shifts, the connected fitness business also generated revenue of $ 25 billion cases,... Aids, etc aggressively to increase sales during the pandemic, digital the. You when new articles are published on this topic s business development, a few specialized players were able pull... Stores appear to be under-staffed, as well as manufacturing and sales soaring! Competition, price competition and international competition to diversify stocks purpose is to diversify stocks want to deal someone. For the online customers dollars over 50 of IP in the United States alone to... Way to connectnow it is currently the country & # x27 ; s competitive in! In 2020, executives in the same class and format as Sportsuchtig they have done a deal! In its business environment poorly staffed, both from a numbers and a knowledge... That they have done a great deal of things right events or competitions and host appearances by celebrities. Were able to pull clear, with combined annual revenue of 6 in... But focused, range of goods both from a numbers and a good store would have it ) 100! Equipment of many sports is part of a business retailer, and sometimes radio to drive their most investment! The performance of the sporting goods retailers rose 24.7 % in 2021 over 2020 in 2021, these continued... Makes Nike highly dependent on other retailers segment and move aggressively to increase sales during pandemic!
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