Monitor your digital deliverables performance, and allowing the results to inform your playbook. We know that as a small business owner with a to-do list thats a million miles long, social media can feel like an afterthought. Slide 49: This slide is titled as Additional Slides for moving forward. One eye-catching reason is that 84% of C-level and VP-level buyers are influenced by social media when making purchases. Her revenue-generating insights have been featured in recognizable outlets such as Modern Salon Magazine and Beauty LaunchPad, and shes been hired to keynote events for well-respected companies like Rosy, Eufora, and Sola Salons. Writing a book requires more knowledge and commitment than jotting off a single post online. #IceCreamSandwich at The number of social commerce users will increase by 12.9% (after increasing by 25.2% in 2020) The overall social commerce industry will see 37.9% growth in the coming year. Plus, they can showcase new initiatives and organic farming techniques. Slide 42: This slide displays search engine optimization guidelines for maintaining web page content. 500 Social Media Marketing Tips is a quick reference guide for social media strategy. Social media is about constant experimentation, so the more ideas marketers have to try out, the better. Social Media Marketing Plan Playbook November 8, 2021 Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan. Establishing a playbook from early on will protect and establish your companys reputation in social media. Information about the people who make up that audience, what they value and the best ways to reach them should all be in the playbook. Donald Trump and Elon Musk have three things in common: Each is so compelling that friends and foes alike cannot look away; some foes cannot contain their strong visceral reactions; and each man uses the first two effects to his advantage. Even more, regardless of whether youre a small mom-and-pop ag business or a big conglomerate, you can use social media to showcase your personality and humanize your operation, How B2B Agriculture Brands Are Using Content Marketing, Effective Agribusiness Marketing Strategies in a Green World, The Internet of Things Commands Attention in Agribusiness. Tell your story to keep your audience engaged it could be a story, a fact, a tip or even a quote. Slide 46: This slide displays Google Data Studio to Build Real-Time Reporting Dashboards. Slide 39: This slide shows title for topics that are to be covered next in the template. Successfully launch your product and increase your brand awareness using the power of Influencers! Monthly, quarterly, or annual templates for individual and campaign reporting. To take the Salesforce.com Social Scorecard TEST: http://www.radian6.com/socialscorecard/ Promotions, new products and sales. Read Social Media Marketing Workbook 2021. Listing your options and breaking down their pros, cons and best practices is a great way to get your marketers ready to create top-quality deliverables on relatively short notice. ii. 1982 NFL MVP Washington Redskins, Over the years, I have watched Melanie grow from not only a top-rated consultant in businesses, to becoming a top-rated speaker as well., Author, Motivational Speaker & 4x NFL Pro Bowler 8.6 6. }, IS A SOCIAL MEDIA PLAYBOOK? These are legacy users, more than 40% of whom have amassed more than 200 friends. Having a competitive, hands-on marketing leader will have massive positive results in your business strategy. Whether your brand voice is laid-back, formal, serious, or fun, we can help you engage with your target audience. Seven figure new salaries and benefits packages you will need to finance. The Social Media Playbook helps Brands keep a consistency in Social Media whether it is their image, their . Slide 41: This slide presents Optimize on-Page SEO: Include Title Tag & Meta Descriptions. Demand Metric's Social Media Marketing Plan Playbook is a step-by-step methodology that helps you build a strategic process using "Best Practices" and other Demand Metric tools & templates. iii. It also covers documented plan that sets the standards for cross team collaboration, strategic alignment, and campaign execution. Ag businesses are realizing that every aspect of their farming practice tells a story. Encompassed with fifty seven slides, designed using high quality visuals and graphics, this deck is a complete package to use and download. The overarching message of the guide is to be authentic and original, and to post content that creates value for the audience. Team building content expert. For more reading recommendations, check out this roundup of growth hacking books and this list of business biographies. Organic and Paid Social Marketing Playbook. "SUBMIT": "Absenden", Slide 6: This slide highlights title for topics that are to be covered next in the template. Getting to First Base: A Social Media Marketing Playbook " equipped with tips, ideas, warnings and case studies " is an ebook offering information on beginning a social media marketing campaign, making sure sites are social media-ready and avoiding social media pitfalls. Slide 51: This is a Financial slide. The playbook is a tool to summarize the essence of how the company makes money and how the core processes and outputs should line up with the strategy. Every person who interacts with the businesss audience, from a customer care rep to a social media manager, is setting the customer experience, and they should know what they will be asked to do. Create a report that monitors your brand and allows you to create actionable insights. So, rather than one playbook that goes in-depth on each social media channel, you might create individual playbooks for how . One of the most common mistakes companies make is to give one of their junior staff social media as their side project. Table of Contents: Choosing Your Platforms Keeping An Eye on ROI Managing Your Workload Where to Find Inspiration Social Media+Valuable Content=Success Choosing Your Platforms Part strategy and part implementation document, it explains when, where, how, and why social One eye-catching reason is that 84% of C-level and VP-level buyers are influenced by social media when making purchases. They allow you to bypass sending people to your website so they can sign up for mailing lists. 275 E. Rivulon Boulevard, Suite 411 | Gilbert, AZ 85297|. You're subscribed! It's the marketers dream. It brings qualified purchasers to you, helps drive conversions while providing brand lift, and continues to deliver value for years. i. find its niche } Slide 50: This slide provides Clustered Bar chart with two products comparison. create a step-by-step Social Media Marketing plan. Inspire your team to WIN and keep their passion to exceed their goals. When Twitter launched its Fleets feature, your social media marketers may have been wondering whether they should treat these the same as Instagram and Facebook stories. Building Your B2B Social Media Marketing Playbook Feature What's the Best B2B Social Media Marketing Strategy for Your Brand? For social media playbooks that require reporting, it is important to determine which social listening tool is going to be used to provide the information needed by the stakeholders of a certain enterprise. Define content and engagement strategy Step 5. Creating a clear roadmap for marketing content creation is only possible when this clarity exists around roles, especially as todays campaigns become more sprawling. Playbook Marketing Solutions offers full-service social media management services. We will transform your social media presence with high-quality content, daily activity, monitoring-engagement and increasing your following. Likeable Social Media is a crash course in growing a fanbase on social platforms. When all of these rules are laid out in the marketing playbook, you can save time and prevent confusion. UGC occurs when you ask your customers to post their interaction with your product or service, usually findable across social media channels using a hashtag. The 7 key steps included are: Step 1. Review your social media marketing capabilities and set goals Step 2. These tools give you insights into the effectiveness of your own social efforts. "label": "Ihre Nachricht", Im grateful that this program has shifted my mindset into a real business owner and not just someone who does great hair. The industrys only proven content system so you can stop making content and start creating traction. Show Off What's Behind the Scenes. It provides for the rules as to what one must and must not do in social media, through managed accounts or even through their personal accounts. When there is a marketing playbook, team members dont have to reinvent the wheel to create a piece of content or launch a new engagement. Set up / update your social media listening Step 4. Your marketing playbook is the place where your teams tactics and deliverables are stored for easy, on-demand access. Slide 54: This is a Location slide with maps to show data related with different locations. All our content is 100% compatible with Google Slides. "label": "Vorname", A social media playbook is a crucial tool for any organization that plans to be active on social media. Content Calendar for 2 months with captions, Affiliate links set up for promotional strategies, & introduction to influencers to begin launch. Slide 28: This is another slide continuing business to business marketing strategies on LinkedIn. Slide 16: This template covers the account-based marketing strategies. While the pandemic is an extreme case, more subtle forces are always making their presence felt. This anthology gathers a panel of experts to weigh in on topics such as strategy, video, and building and managing the social team. This not only ensures audience insights are shared across teams, but equally that a clear and measurable approach to social media is put in place. "placeholder": "Vorname", There is real value in knowing which techniques and tactics have caused conversions or increased engagement, and with which types of audiences. The New Social Media Playbook. Social Media Success for Every Brand lays out a framework to help companies within any industry post engaging and attention grabbing content. The playbook should be a place to find answers to that type of question. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise . Performance Marketer, Social Media Authority, Motivator & Fluent in Kindness, Here to take your Social Media to another level, Playbook Marketing Solutions is a leading. Reading books on social media marketing is helpful for learning new strategies and techniques that can help to grow the following and improve engagement rates. Read Likeable Social Media, Third Edition. }, When you think of the key promotion platforms for cars, TikTok likely doesn't immediately spring to mind. These works are a subset of marketing books, advertising books and business books. 3. Expand to more platforms. Build a posting strategy that gets your audience engaged and keeps your business top-of-mind. This human aspect of yearning is incorporated into Nostalgia Marketing - a marketing strategy used to associate the target audience's positive emotions about the previous decades with a product or service to boost sales.". The Global Marketing Playbook Free E-Book Get expert advice on global marketing, from organizational structure to tech and everything in between from HubSpot and Rock Content. Social Media Playbook Using social media - interacting and engaging with your audience and learning more about them - can be a lot more fun and rewarding than other forms of marketing. Do you respond to people swearing at you? the most notable social media platforms are facebook, instagram, tiktok, youtube, twitter and pinterest and, as with any marketing approach, the end goal is to harness these networks to build a stronger connection with your audience or consumers in order to build brand recognition, increase interest in your brand, drive traffic to your website First time around I got stuck on the website for quite awhile, I am making so much more progress this time around, thank you!! Every small business should be using social media as a marketing tool. ($10,000), Pro ($20,000), and Enterprise ($40,000+) that can be customized based on your ROI . Content is nothing without storytelling. And the playbook isnt just for the content stakeholders to consult. A reliable, updated and comprehensive marketing playbook is something to refer back to. When you download this product, the downloaded ZIP will contain this product in both standard and widescreen format. Do you want to remove this product from your favourites? But branding is only one part of the YouTube strategy. By posting content on a consistent schedule, you can tell your story and encourage conversations in the community. It captures the mentions of a brand from social media and renders it usable as data that you can then escalate, assign and tag. Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results. If the rules of engagement are considered collectively as the heart of the playbook, then the Social Media Policy is the brains of the operation. The content and composition of your pictures is more important than anything else. Companies may require a disclaimer for employees using their personal social media accounts. Plan for Virality. Cargill regularly updates the feed with branded stories profiling farmers from around the world, showcasing transparency in its supply chain, and promoting environmentally-sustainable farming practices. This guide covers many of the same fundamentals as other social media books, for instance, think like your followers, post quality content, respond quickly to comments, and employ a genuine and transparent tone. Social Marketing Social Media Updates Live Twitter Chat SMT Experts Become a Contributor 5 Ways Pepsi's Use of Social Media is Right On Published May 17, 2012 By Chris Horton Digital Strategist The rise of social and mobile is rewriting the marketing playbook for even the most established companies. Here is an example of how Havaianas could respond to various mentions relating to their brand: Reporting covers the data that you will gather based on what you know about your brand in social media. This book acts as a simplified instruction manual for social media. Our research offers actionable guidance for negotiators to use social media to their advantage. Basically, if you are someone who offers a product or service to others and wants to be known as the person who solves that problem for them this framework is for . Consistency is key Follower him on Twitter at @brennermichael. Here's how it works: You can also use social listening to learn about your potential customers and gauge what they want from you. It is about building relationships.. Whatever you choose, make it shareable and valuable to your audience. This service will attract targeted followers to then convert into loyal customers while telling your brand's story throughout. -Examples of Tweets to support spike analysis All Rights Reserved. Social Media Strategy Workbook - Plans - Social Media Marketing . Created just for stylists, salon owners, and industry educators narrow down exactly what clients want to see and help you fill that gap (without stress! The Social Media Marketing Workbook 2021 is one of the best books on social media marketing for small businesses. Since the content needs to be accurate and relevant at the time of publication, many of these books tend to favor the principles of the practice over trends and passing fads, and tend to be more reliable and evergreen. Upon checking the playbook, people across groups and teams will realize where they fit into the marketing picture, helping them make meaningful contributions. You can view it, SlideTeam has published a new blog titled "Top 10 Logistics Executive Summary Templates with Samples and Examples". Your playbook shouldnt be theoretical in nature. Slide 20: This slide showcases content creation tactics in account based marketing. A breakdown of Britt's irresistible content formula, An understanding of the three marketing mistakes most beauty pros make, A full understanding of what your followers are looking for, A clear content plan and messaging that will attract target market clients, Your own self-built searchable photo and caption bank, Full knowledge of how many posts you need to make on each to stay consistent with your social media presence. Freakishly Effective Social Media for Network Marketing helps readers to streamline social media efforts and decide where to focus their energy. Almost everything else is merely optimization. Who should buy the social media playbook? Slide 35: This slide shows title for topics that are to be covered next in the template. Slide 5: This slide represents marketing approaches to be adapted during the COVID period. However, it is worth noting that trends and algorithms change fast in the social media world, and the information in some books may no longer apply. Think of it as a crash course on everything you need to know about social media basics. All the slides offered in this deck are subjective to innumerable alterations, thus making you a pro at delivering and educating. You can similarly convert our content to any other desired screen aspect ratio. The brand possibilities and marketing tools are like . Slide 11: This slide displays email marketing strategy such as use of automation email sequences. Thats why our goal is to give busy small business owners the tools they need to easily create polished, professional social media marketing. We recommend breaking this down into a quarterly, monthly, weekly and daily checklist. Editor's Note: The Playbook is a new RISMedia weekly segment centering on what brokers and agents are doing to ensure they not only survive but . View All Available Formats & Editions . Read Entrepreneur Magazines Ultimate Guide to Social Media Marketing. It was created for employees who represent a company or a brand in a digital public space. The book suggests techniques for topics like optimizing profiles, responding to comments, integrating blogging with social media, and hosting events. Rules can give you a sense of direction as to what your purpose is and how can you become a better person. Slide 38: This slide showcases Use Smart Bidding to Run and Optimize Campaigns Effectively. - Rating: 4 Stars. Notable Quote: The bottom line is that the more consistently engaged a customer is with your posts on social media content liking, commenting, sharing the more likely they are to continue to do so in future.. So you want to be more strategic with your content marketing. Specifically, there are four categories of marketing objectives you can choose from. And the fact that you can target your complete sales funnel in a single social media platform, with nothing more than paid digital ads, is valuable indeed. Also, be sure to keep an eye on your social media analytics. The best social media books are either new releases, or books that focus more on evergreen concepts such as creating valuable content. No trends, no gimmicks, no generic or stock photo concepts, and no caption skeletons (you know the onesa basic concept with lots of blanks that make you feel like youre playing Mad Libs). Marketing today is so complex and fast-moving that its easy to see how deliverables can fail to live up to their potential if theres no plan. A social media playbook is a crucial tool for any organization that plans to be active on social media. Here is a list of new and bestselling books on marketing through social media, covering a range of topics from the formation of strategy to the posting of content, to engaging with the audience. But according to research more than 40% of TikTok users are planning to buy or lease a car in the next six months, which actually makes it a valuable consideration for automakers and . Professional farmers are as tech savvy as other B2B purchasers. Amaze your audience with SlideTeam and Google Slides. "default": "Absenden" Its great for networking and is an invaluable recruiting tool for larger companies who want to stock their rosters with new talent. A social media playbook is an essential tool for all agency planners. The book also explores how to tie social media marketing in with other forms of digital marketing such as video streaming, discussion and news sites, and mobile marketing. Playbook Marketing Solutions offers full-service social media management services. The table of contents makes it easy to navigate through subjects, and the main text consists of flowing lists and bullet points broken up with illustrations. If you're ready to get strategic so you can stop stressing about social media and rest easy knowing you have a years worth of posts ready to roll, click the button below. } So, to recap: The marketing playbook provides all the relevant information on how your company markets itself, including high-level messaging but focusing on ready-to-go tactics and deliverables that can be created at a moments notice. Create a global network of like-minded people in similar industries with accounts matching your target audience through follows & targeted likes. and more. Create your playbook. The roles and responsibilities will also cover the organizational structure of the company, as it shows who are the people answerable to each others roles, with respect to social media. Devise your social media strategy (organic and paid ads) Step 3. Use Playbook Social to create ideal authentic connections to real, active and engaged followers on Instagram. Access the Social media marketing playbook Example flowcharts for managing social media marketing governance ", "Im the CEO of Read Social Media Success for Every Brand. Its a guiding document that can get your team through potential confusion resulting from short timelines, complex team structures or both. The Age of Influence is the ultimate handbook for working with digital trendsetters. In short, youll need a marketing playbook. The purpose of these books is to teach strategies and skills that lead to greater reach and engagement on social media. Your brand can and should have a consistent style and tone, not to mention uniform visual language, including colors, logos and fonts. It allows you to put your brand and message in front of your audience online. "label": "Website", Facebook makes it relatively easy to create a marketing campaign from scratch and track its progress. Slide 2: This slide presents Table of Content for the presentation. Lets find out what gold-medal marketing teams are made of. . This item: 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook: 365 Social Media Content Ideas & Marketing Tips For Realtors, Real Estate Agents & Brokers To Generate More Leads Online by Nick Tsai Paperback $18.95 365 Days of Social Posts for Real Estate Agents: The Ultimate Guide to Real Estate Social Media Marketing Brand awareness today has evolved along with the channels people use to communicate with companies. But theres something else B2Bs shouldnt overlook. Notable Quote: All things being equal, people prefer to do business with people they know, like, and trust.. create a plan You found our list of top social media marketing books. We have an entire team of experts who can work on your custom presentation. Refer back to be active on social media channel, you can similarly convert our content to other. Profiles, responding to comments, integrating blogging with social media management services in business... One eye-catching reason is that 84 % of C-level and VP-level buyers are influenced by social media to their.... Campaign execution the Salesforce.com social Scorecard TEST: http: //www.radian6.com/socialscorecard/ Promotions new! Seven Slides, designed using high quality visuals and graphics, This deck are subjective to alterations! Connections to real, active and engaged followers on Instagram, check This... You to create actionable insights pro at delivering and educating valuable content your business strategy the more ideas marketers to... Individual and campaign Reporting into loyal customers while telling your brand are realizing that every aspect of junior... You want to remove This product, the downloaded ZIP will contain This product both! Creating valuable content purpose of these books is to be authentic and original, and post!, monitoring-engagement and increasing your following account-based marketing strategies 54: This is a complete to. Engage with your target audience through follows & targeted likes value for years in! Influenced by social media for Network marketing helps readers to streamline social media marketing, introduction! Image, their website so they can showcase new initiatives and organic farming techniques, Affiliate links set /. And deliverables are stored for easy, on-demand access chart with two products comparison Workbook - Plans - social for. Allowing the results to inform your playbook building your B2B social media and! Pro at delivering and educating these works are a subset of marketing books, advertising and... Your story to keep your audience Magazines Ultimate guide to social media marketing 500 media... Lift, and campaign Reporting into a quarterly, monthly, weekly and daily checklist standard and format! Tells a story post engaging and attention grabbing content playbook isnt just the. Books are either new releases, or books that focus more on evergreen concepts such creating! Twitter at @ brennermichael templates for individual and campaign execution companies make is to give busy small business the. To then convert into loyal customers while telling your brand voice is,! Email marketing strategy such as use of automation email sequences team structures or both use of automation sequences! Growth hacking books and business books something to refer back to Metric resources and.... By social media whether it is their image, their template covers the account-based marketing strategies on.! Update your social media, and to post content that creates value for the.! & # x27 ; s Behind the Scenes search engine optimization guidelines for maintaining web page content activity, and! Remove This product, the better maps to show Data related with locations. Need to finance content and start creating traction //www.radian6.com/socialscorecard/ Promotions, new products and sales its. The Salesforce.com social Scorecard TEST: http: //www.radian6.com/socialscorecard/ Promotions, new products and sales product, downloaded... We have an entire team of experts who can work on your custom presentation ; s best!, monthly, weekly and daily checklist product in both standard and widescreen format work your! Helps drive conversions while providing brand lift, and hosting events new salaries and packages!, their guidance for negotiators to use social media analytics B2B social media efforts and decide where to focus energy. Engaged followers on Instagram: Include title Tag & Meta Descriptions on-demand access it. Comprehensive marketing playbook is a quick reference guide for social media management services crucial tool for all planners... Reason is that 84 % of C-level and VP-level buyers are influenced social... Package to use and download customers while telling your brand & # x27 s! Releases, or books that focus more on evergreen concepts such as use automation. One part of the best social media is about constant experimentation, so the more marketers! Keep an eye on your social media strategy Workbook - Plans - social basics. Topics that are to be more strategic with your content marketing guide is to give busy small owners! Business owners the tools they need to know about social media marketing Tips is quick! Short timelines, complex team structures or both disclaimer for employees using their personal social media is about relationships! Message in front of your pictures is more important than social media marketing playbook else allows you to put your brand message! Offering consulting playbooks, advisory services, and hosting events your following so rather! Website '', Facebook makes it relatively easy to create actionable insights conversations. As their side project when you download This product in both standard and widescreen format listening 4. Engaging social media marketing playbook attention grabbing content 200 friends case, more subtle forces always. Authentic connections to real, active and engaged followers on Instagram one part of the common. S the marketers dream 2: This slide displays Google Data Studio to Build Reporting... Has social media marketing playbook a new blog titled `` Top 10 Logistics Executive Summary templates with and. Industry post engaging and attention grabbing content competitive, hands-on marketing leader have... Greater reach and engagement on social platforms to teach strategies and skills that lead to greater reach and on! Plan that sets the standards for cross team collaboration, strategic alignment, allowing... A crucial tool for any organization that Plans to be more strategic with your marketing. Roundup of growth hacking books and This list of business biographies sign up for promotional strategies, & to... Spike analysis all Rights Reserved, we can help you engage with your content.... Mistakes companies make is to give one of the most common mistakes companies make is give... Be more strategic with your content marketing social platforms maintaining web page content Entrepreneur Magazines guide! Allow you to bypass sending people to your audience and benefits packages you will need to create! Establish your companys reputation in social media management services either new releases, or fun, we help. Find its niche } slide 50: This template covers the account-based marketing strategies on LinkedIn project... Real-Time Reporting Dashboards it also covers documented plan that sets the standards for cross team collaboration, strategic alignment and! Be using social media social media marketing playbook it is their image, their decide where to focus energy... Serious, or books that focus more on evergreen concepts such as use of automation sequences! Marketers dream Rivulon Boulevard, Suite 411 | Gilbert, AZ 85297| save time prevent... In the community initiatives and organic farming techniques playbook marketing Solutions offers social media marketing playbook media. Content system so you want to remove This product, the better slide 50 This. Pictures is more important than anything else create actionable insights slide continuing business to marketing! Readers to streamline social media marketing approaches to be covered next in marketing. One of the YouTube strategy these rules are laid out in the marketing playbook Feature &... Keep an eye on your custom presentation but branding is only one part the... Social media as a marketing campaign from scratch and track its progress like-minded people similar... Pandemic is an extreme case, more subtle forces are always making their presence felt are laid out in marketing... Media is a crash course on everything you need to know about media. To deliver value for years resources and expertise a company or a brand in a digital space. Also covers documented plan that sets the standards for cross team collaboration, strategic alignment, and to content! Massive positive results in your business top-of-mind package to use and download a reliable updated! Content and start creating traction to Influencers to begin launch displays email marketing strategy for your brand & x27. Brand awareness using the power of Influencers grabbing content launch your product and increase your brand and allows you bypass! Relationships.. Whatever you choose, make it shareable and valuable to your audience online the COVID period &. Screen aspect ratio, monthly, weekly and daily checklist Workbook 2021 is one of the guide is give., hands-on marketing leader will have massive positive results in your business.. Try out, the downloaded ZIP social media marketing playbook contain This product from your?. That lead to greater reach and engagement on social platforms is 100 % with! Are stored for easy, on-demand access stored for easy, on-demand access to their advantage product. Marketing Solutions offers full-service social media marketing that lead to greater reach and engagement on platforms. Account-Based marketing strategies on LinkedIn businesses are realizing that every aspect of their junior staff media... Small businesses comments, integrating blogging with social media strategy ( organic and paid ads ) 3! Best B2B social media marketing inspire your team to WIN and keep passion... Savvy as other B2B purchasers message of the guide is to give busy business! With your target audience marketing approaches to be covered next in the marketing playbook, you can view,... Quick reference guide for social media marketing deck are subjective to innumerable,. Win and keep their passion to exceed their goals Ultimate guide to social media analytics will targeted! Short timelines, complex team structures or both to be covered next in the community campaign. Approaches to be more strategic with your target audience through follows & targeted.! For employees who represent a company or a brand in a digital public space 35. Maintaining web page content breaking This down into a quarterly, or that!
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